Social Media 101: How to Reach Your Players, Coaches, and Community Online
Now more than ever, it’s critical that you’re able to connect with your community online. That means having a strong presence on social media—especially if you run youth programs.
Here are a few things to know about ramping up your social efforts. For more, be sure to attend our Town Hall on marketing and brand building this Thursday, April 23, at 1 pm EST. RSVP here.
Meet people where they are.
According to a recent study by Adobe, 73% of people ages 18-23 actively use Instagram, followed by Snapchat (63%) and YouTube (62%). Notice that Twitter and Facebook aren’t in that top three. This is why it’s important to post across a variety of channels, and to make sure that you’re sharing the right kind of content in each place. (For example, Twitter can be better for sharing updates with your community, while Instagram is better for storytelling. Shorter videos make sense on Instagram, but longer videos should be posted on YouTube.)
Post every day. Consistency is key!
If you’re overwhelmed by the thought of daily social posts, it can be helpful to create a content calendar at the start of every week. Assign a theme for each day: maybe you spotlight coaches on Mondays, post skills and drills on Tuesdays, share game photos on Wednesdays, spotlight players on Thursdays, and link to an article that your community would find interesting on Fridays.
Don’t skimp on visuals.
Photos and videos are a must for any engaging social feed. Share photos from practices, games, tournaments—even team dinners and bus rides. You want to show the spirit behind your organization, so they should feel natural and authentic—not staged. Try and make sure that they’re as high-res as possible.
Keep your content fresh.
You may have seen some of your favorite brands doing “takeovers” with celebrities or influencers. This is when a person literally “takes over” the brand’s account for the day, posting about their routine and sharing their thoughts for a 24 hour period, and it’s a great way to keep your content fresh and interesting. Try this out with one of your coaches or players by asking them to share what they’re doing to stay active at home. Here are a few tips to share with the person you choose to host it.
Give your community a voice.
When you see your coaches or players posting something interesting on their own channels, re-post their content (with their permission) on your channels. You can even give everyone the same assignment (like “Tomorrow, post a dribble sequence ) and share the posts using the same hashtag.
Join the conversation.
Something is always trending on social media: like the recent #ToiletPaperChallenge and the ongoing #StayAtHome hashtags. By using those hashtags when you post, you’ll make your content more discoverable—an important part of driving awareness for your organization. You should also come up with a hashtag for your organization, and ask your coaches and players to use it when they post about their team.