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United States Adult Soccer Association (USASA) Selects LeagueApps As Official Digital Platform

Company News, Press, Rec

FOR IMMEDIATE RELEASE

A new partnership between the United States Adult Soccer Association (USASA) and LeagueApps, the leading digital platform for local sports organizations, provides the USASA and its affiliate organizations a new solution for the demanding tasks of online registration, league management and player database tools.

As part of the agreement, LeagueApps has developed a custom CRM tool and dynamic database for the USASA to track and organize all registration data obtained from state associations and affiliated leagues. The tiered database enables a hierarchical data structure to provide value at both the USASA and state association level. This will enable the USASA to aggregate, manage and dynamically update their entire member database that consists of 54 state associations and over 250,000 registered players each year.

The LeagueApps platform allows any soccer organization within the USASA network the ability to develop and easily launch or integrate a customizable league website and online registration system without any upfront costs or monthly fees. LeagueApps features also serve the needs of USASA leagues through scheduling tools, results/standings, member messaging; design and theme editor, Facebook integration and it will soon launch mobile websites. The Chicago Soccer League is one example of an affiliated league leveraging the LeagueApps platform to create a new digital solution and full website.

This partnership furthers the USASA mission to administer, develop and promote participation in adult soccer within the United States through a safe and positive playing experience at all levels.

The three-year agreement recognizes LeagueApps as the official digital platform to the USASA and its members for online registration and league management. LeagueApps will also partner with the USASA to drive member growth and develop digital marketing programs to attract national and regional sponsorship.

“We chose to partner with LeagueApps because they take traditional online registration one step further by providing our leagues with everything they’ll need to run their organization and create a better experience for our players. LeagueApps is a platform that enables easier administration, provides marketing benefits, revenue optimization and a better digital experience at the member level. We’re excited to offer the LeageuApps platform to all of our affiliated organizations.” Says USASA Executive Director Duncan Riddle.

The three-year agreement recognizes LeagueApps as the official digital platform to the USASA and its members for online registration and league management. LeagueApps will also partner with the USASA to drive member growth and develop digital marketing programs to attract national and regional sponsorship.

“The LeagueApps platform helps the USASA directly but it also provides more value to its affiliated soccer organization and their players. The future of adult soccer will not only be played out on the pitch but will also be impacted by the digital applications, devices and connectivity of it’s players.” Says Brian Litvack, CEO of LeagueApps.


USASA
The United States Adult Soccer Association is the premier national soccer organization dedicated to participation in, enjoyment and growth of adult soccer across America. USASA is comprised of 54 NSAs, who handle registration of players, teams, leagues, and referees. The USASA is recognized for providing leadership and valued programs, resources and services to support its member organizations, making “Soccer – your game for life.”

 

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