Catching up with Jess Vossler
Director of Marketing for MCC Sports and Laxlife Events
“Striving to empower the next generation of female athletes…”
MCC Sports is a premier Lacrosse organization in the Southeast, which specializes in tournaments, leagues clinics and camps for the next generation of female lacrosse players.
Jess was able to continue pursuit of her passion for lacrosse by landing a career in marketing with MCC sports. She handles digital marketing: developing unique content to garner interest with both new and returning members.
The goal of the program is to grow the game in the southeast region- namely in less ‘hot-bed’ areas including Florida, Georgia and North Carolina. MCC has distinguished itself as a female-specific program, providing logistically sound, safe and enjoyable events for all participants. The organization is comprised of three brands: JU Lacrosse Camps, Laxlife Events and FirstCoast Lax (North Florida’s only Girl’s Lacrosse Fall Ball League!).
Before LeagueApps, MCC sports was utilizing a technology platform which lacked an adequate backend console to support administrative needs. Registration was collected in person on the field, resulting in loose records of forms and waivers. In 2015, they were connected with LeagueApps and our tools have changed the program forever. The LeagueApps platform now enables MCC to run programs seamlessly in the realm of online individual and team registrations. Jess explained that LeagueApps has helped tremendously with external communications via email and text messaging among large groups of participants. LeagueApps tools have made it much easier to upload team rosters and collect participant waivers.
In Jess’s opinion, technology plays a large role in educating rising athletes; this generation simply does not know a world without it. Utilizing the LeagueApps platform allows the MCC team to devote more time to marketing, logistics and project management. Looking ahead, the program will be expanding to the West Coast with two additional events in their 2017 lineup.
As one of our top partners, MCC Sports receives LeagueApps VIP service in all aspects of our partnership. With this service, they’re entitled to a dedicated Account Manager, additional coaching sessions and site audits, and in-person meetings. Among some of the product perks are free premium apps, free deal center partnerships and priority access to beta testing of new features.
It is without a doubt MCC will continue to grow and influence female athletes, and LeagueApps is really excited to continue our partnership powering their online registration and communication!
Be sure to check out LaxLife upcoming events through November 2016!
LaxLife Play Day: May 22 | Flagler Beach, FL
Southern Alliance Tournament: June 4 – 5 | Atlanta, GA
Heatwave: July 9 – 10 | Flagler, FL
Cradle for the Cure: Oct. 1 | Palm Coast, FL
Southern Lacrosse Showcase: October 22 – 23 | Charlotte, NC
ATL Autumn Lax Classic: November 5 – 6 | Atlanta, GA
Wishbone Championships: November 12 – 13 | Orlando, FL
To learn more about MCC Sports and LaxLife Events, please contact firstname.lastname@example.org.
To learn more about Lacrosse Partnerships at LeagueApps, contact email@example.com.