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How 3 Entrepreneurs Convinced an NBA Star to Invest in LeagueApps

Company News, Hoops, Press, Sports Community, Value of LeagueApps
Credit: Wikimedia/Keith Allison

Credit: Wikimedia/Keith Allison

Shane Battier And Why He Started With LeagueApps

This story appears in both the January 2017 edition of Entrepreneur magazine and online at You can read the full article here.

In February 2015, Shane Battier attended a dinner for sports-tech companies, hosted by the professional development company Gerson Lehrman Group. He especially loved meeting Jeremy Goldberg, the president of LeagueApps, which makes tools to manage youth sports leagues. The two bonded over how poorly run those leagues are — Battier has two kids, so he knows — and they kept in touch after.


The Jr. NBA Wants To Give Your Youth Basketball Program A $1,000 Under Armour Gift Card

Company News, Hoops, Press, Sports Community, Value of LeagueApps

Jr. NBA Program of the Month

If your youth basketball program is focused on growing the game of basketball through sportsmanship, fundamentals, and team work, then you deserve free marketing and Under Armour apparel and equipment for it. Now you actually can, thanks to a new initiative launched by the Jr. NBA to recognize dedicated organizers like you.

The Program of the Month presented by Under Armour will reward you and your basketball program with a $1,000 Under Armour gift card, a live workshop for coaches, parents, or league administrators from our friends at the Positive Coaching Alliance, and will be featured on the Jr. NBA’s social media platforms and website.


How to Start, Scale, and Grow a Youth Sports Training Program [video]

Best Practices, Dugout, FC, Hoops, Lax, Sports Community, Value of LeagueApps

Former Johns Hopkins University, National Lacrosse League, and current Major League Lacrosse player Mike “Pop” Poppleton is the founder of All-American Faceoff (AAFO). Founded in 2015, the goal of AAFO is not only to teach athletes how to dominate at the faceoff X, but to instill skills that will help the players succeed in the classroom and in life.

AAFO has scaled up tremendously over the last year, growing from one specialized training program, to a now bi-coastal enterprise that is looking to focus on different aspects of lacrosse training.  Currently, Pop is looking for quality draw and goalie coaches/directors.

Pop was in town recently for the Paul Rabil Foundation fundraising event in NYC and decided to kick it with a few of his friends and partners at LeagueApps.

In fact, when he walked into the LeagueApps office last week, he made himself right at home! You’ll see that he enjoyed some of our funky hats laying around the office…


We were lucky enough to be able to pick Pop’s brain a little bit and get some advice for other youth sports entrepreneurs and organizers. There’s really no one better to give sound advice to sports organizers on starting a youth training program, especially for a niche or specific role program.

In part one above, Pop gives some great tips on starting a niche or specific youth training program, the importance of technology, scaling, and properly using social media to expand a training program’s reach.

In part two below, watch what drove Pop to start AAFO, some of the challenges he faced, and why he says “sixth graders in Tennessee” could beat him.

Wizards Guard Bradley Beal Joins EYBL To Go Elite

Company News, Hoops, Sports Community, Value of LeagueApps

Washington Wizards shooting guard Bradley Beal will be giving back to his St. Louis community.

The St. Louis native, who once starred as a player on the Chaminade College Prep (Missouri) high school basketball team, and laced up for the St. Louis Eagles‘ EYBL squad from 2008-10, has solidified his commitment to making an impact in youth basketball programs by partnering with the Eagles to become their official ambassador.

The team will officially become the Bradley Beal Elite.

“Having Bradley Beal’s support for the St. Louis Eagles is monumental! It speaks to the core value of the organization and what we try to instill in all of the young people that we come in contact with–that is to give back,” team president Tim Holloway said.

The St. Louis Eagles were founded in 1988 as a non-profit foundation, to assist St. Louis-area youth athletes receive college scholarship support, and have impacted the lives of more than 1200 participants, including  Larry Hughes, Tyler Hansbrough, Ben McLemore, and David Lee.

“The collaboration was symbolic because the Eagles were an important part of my success and helped me become who I am today. The Eagles have always been like a family and I am excited to elevate basketball in my hometown,” Beal said in a statement.

Starting in January 2017, the Bradley Beal Elite will be powered by LeagueApps. All registration, fee collection, and communication will be done through the LeagueApps platform, including all programs that receive personalized support from the sharp-shooting guard.

You can read the full article here.


Cleveland Area Sports Organizer Offering Cavaliers Suite Tickets To Help Launch His Basketball Program

Hoops, Press, Sports Community

Formed in September of 2016, Cleveland Youth Basketball will enrich the basketball experience of those with disabilities who don’t have the same opportunities as many other children.

It was founded by Jon Cupo after getting his USA Basketball coaching license.

“It was one of those things where I’m right in the middle of the mecca of youth basketball. There’s a ton of really good players here that get a lot of attention,” Jon said.

“But there are a lot more kids who don’t get as much of that attention.”

With the help of Kids Kicking Cancer, Jon will be hosting an official Jr. NBA Skills Challenge on January 28th for children in the Cleveland area that are suffering from multiple sclerosis, cerebral palsy, and other disabilities.

Sign up here to see how easy it to host an official Jr. NBA Skills Challenge.

According to the University of Rochester Medical Center, nearly 18% of all children in the US have a disability or chronic disease. Jon sees this as an opportunity to give back to the local community.

“I’m not a charity guy, but this is my chance to give kids the opportunity to be themselves.”

Jon needs your help to get his league off to a solid start. He is offering Executive Suite tickets for a February 27th, 2017 game between the Cleveland Cavaliers and Milwaukee Bucks at Quicken Loans Arena in Cleveland. The winner will also receive a $1000 food and drink credit as well as two parking passes.

Click here to enter the raffle.

“I just want to get those kids to play. They have more heart and better attitudes than most kids on a daily basis.”

Contact Jon directly at for donations.

Four Easy Rules For Running a Successful Tournament or Event From a Leading Expert

Best Practices, Dugout, FC, Hoops, Lax, Sports Community

How difficult is it to run a successful tournament? What is the most important thing about choosing a venue for your next event?

Running a great tournament or event ensures that your participants will return to your sports programs. They are also more likely to refer your program to others and help drive registration.

We reached out to our partners from NXT Sports to get some insight in running a great tournament. Based out of Philadelphia, NXT Sports has been delivering some of the best tournaments on the East Coast since 2009. What started as a youth lacrosse club, NXT Sports now offers amazing experiences for youth athletes in the sports of soccer, field hockey, and basketball.

In this article, you’ll learn tips from Ryan Long, Director of Events for NXT Sports, on how to run a successful tournament for your sports programs.

Safety Is The Top Priority

Everything revolves around player safety.

“Our number one goal is to keep players and kids safe at all events,” Ryan said “Honestly, that should be the number one goal of all sports organizations.”

To do this, NXT employs trainers to be on-site at all times, not just for tournaments. During practices, tournaments, and games, there is one trainer for every two playing fields.

One initiative that Ryan and NXT is proud of is its safety initiative. Through a combination of full-time trainers, quality training of coaches and staff, as well as a partnership with the Datalys Center, NXT is at the forefront of youth sports injury research.

“Everyone on our medical staff keeps a binder at all times. We keep track of all injuries at all times, whether that be at practices, touraments, or other events. We then forward that information to the Datalys Center for proper research,” Ryan said.

To learn more secrets in how leading experts in the sports industry like Ryan are successfully growing their sports programs, download this FREE eBook today!

Location, Location, Location

“It’s one thing to have a great venue, but if it’s in the middle of nowhere, then no one will want to come back next year,” Ryan said.

One of Ryan’s main tips is to always remember that tournaments and events consist of not just the players and coaches, but of the families and friends of all participants. With that in mind, be sure to choose a venue that will offer off-the-field activities as well.

“It’s not just about the on-the-field experience. Make sure there are plenty of activities and things to do. When families come to Philadelphia, we make sure that we inform everyone of all the great things to do in this city, like visiting the Liberty Bell for instance. When we host beach events, we want to know where the go-karts and mini-golf venues are so that we can tell parents that in advance,” Ryan said.

Stay Organized

Parents want stability when they visit these events. Everything from having the correct schedule, to communication, to being able to register participants should as as smooth as possible.

“It’s so easy to be able to organize effectively with LeagueApps. Parents want organization. If you think about it, they’re on vacation when they visit our events. The fact that we’re able to easily organize everything gives them the opportunity to enjoy a no-hassle vacation,” Ryan said.

He continued. “There’s a lot of companies that will kind of start up and flounder because they’re not organized. Get organized with LeagueApps.”

Stay True To What You Do Best

One common theme shared by several of our partners, such as Lee Miller of Elite Hoops or Carlos Villicana of Team Esface, is to stay true to yourself and your mission.

Ryan shares a similar thought. “Stay true to what you do best. Learn the things you do well and build off of that.”

After you stick to what you know best, then you can make the step to a multi-sport event. When you do, Ryan gives this tip as well.

“Just stick to what you do and what you do best. Use that blue print for the other sports and make the minor adjustments that are necessary. Stay true to what you do best.”



3 Tips On How To Run A Successful Basketball Camp

Best Practices, Hoops, Sports Community, Value of LeagueApps

What goes into creating a solid basketball camp? How do you create a great experience for your participants so they can return to your program(s)?

There’s no one better to give some insight into running a great camp than Lee Miller, Director of Nike Elite Hoops Basketball. Lee founded Elite Hoops Basketball in the summer of 2004. That summer, he bought 300 shirts, rented three gyms, and wanted 100 kids at each facility.

“Only 29 kids showed up. I was left with 271 tee shirts,” he said. Now, he hosts 56 Nike camps across eight states over 11 weeks, and with over 3600 players.

He’s giving three quick tips on how to run a successful basketball camp.

Have a Checklist, or a “Rider”

Whatever the size and wherever the venue, Lee says that following a checklist, or “rider” is pivotal.

“We have, for lack of a better word, sort of our own rider. We have a similar schedule for getting each and every camp up and running,” he said. This scripted rider is the same for every camp, whether it be 100 players or a massive holiday invitational.

The rider includes everything. That means time must be spent emailing parents to confirm dates and directions of travel. Rosters should be all updated and segmented down to each individual group. And creating a publishing schedule on social media, like Instagram or YouTube.

The checklist also ensures somewhat simple tasks aren’t forgotten, such as washing all the jerseys, making sure all the balls are pumped up and the courts are all lined for drills. There’s also a staff meeting schedule so that coaches and staff are all lined up on the same page.


Perfect Your Model

“It’s so important to stay small until you’ve perfected your model,” he said. “It’s so crucial in the short and long-term success of your business.”

That was the first lesson Lee learned in that 2004 camp. Before his 271 extra tee-shirt camp, he was integral in working with and helping coach several camps with the University of Georgia. He figured he could host a similar camp without having to worry about spreading the word. In other words, he had not yet perfected his model.

“One example of the way we’re perfecting our model now is through coaching. We won’t let coaches give private workouts until they’re 100% ready. We make sure they are able to get whatever drill they coach, running, energy, whatever, up and running each camp before we feel confident in having them run their own workouts.”


Be True To Who You Are

Are you a defensive coach or an offensive coach? Are you high energy or more methodical?

“Don’t try to be someone you’re not,” Lee said.

“As an offensive coach, don’t try to teach drills at a camp to improve a player’s defense. One, you’re not doing the kids any help. And two, you’re not going to get players and parents to keep coming through the door.”

Stick true to who you are and what you do best.

Lee also understands the importance of technology in being able to run so many camps and programs at one time.

“In 2004, we had to market a lot with flyers and letters. Now, there are so many more resources with technology. Social media, for instance. So it’s easier than when I started to get the word out.”

Technology and sports software is also the reason he is able to keep up with over 3600 kids registered for his camps. With LeagueApps, Lee is able to easily streamline all of his camps and programs’ registrants into one easy-to-use tool.

“These LeagueApps features are perfect for me and what I want to do with my business,” he said.

“I have my program summary just sitting on the flat screen on my wall at all times. I think it’s really something that helps us separate from competitors.”


The LeagueApps Hoops Team Supports New England Basketball Tournaments Over The Weekend

Company News, Hoops, LeagueApps Team, Sports Community, Value of LeagueApps

The LeagueApps Hoops team had a chance to spend some time at a couple New England basketball tournaments this past weekend.

Enterprise Sales Executive Michael Scott and Basketball Partnership Consultant Nick Sutedjo were at both the 3rd Annual Fall Hoops tourney hosted by our partners from ASA Hoops, as well as Zero Gravity’s NERR Northeast Hoop Festival. The two tournaments gave the LeagueApps Hoops team a great opportunity to reconnect with partners, forge new relationships, and be on-site to assist in any way they can.

“The New England basketball scene is a pretty tight knit community. Relationship building is extremely important. It was cool to see how many tournaments were being held by different people,” Nick said.

The ASA Tourney and ZG Hoop Festival are two of the most premier fall basketball events in the New England area. With hundreds in attendance at these tournaments, a lot of the hard-working organizers and volunteers sometimes need an extra hand. Michael Scott was eager to help set up on Saturday with ASA.

Tournaments and events like these are a great way for our partners to showcase their organizations. Both ASA Hoops and Zero Gravity received high praise from participants throughout the weekend and after.

“It was great to see that much organized basketball being played at the younger ages. It’s definitely different from when I was a kid growing up, when we just played pick-up in the park or for the church team,” Michael said.

He continued. “You can see the effect that an athlete like Steph Curry has on the younger kids by the amount of three pointers taken or 7-year-olds trying to do a euro step instead of just finishing with the left. My support guys out to the coaches trying to get these young kids just to learn the basic fundamentals.” Michael said.

Nick and Michael were on hand to see both partners Evolution (EVO) Hoops and Rise Above chalk up wins on an amazing 8 court facility in Hanover, dubbed “The U.” EVO actually took home three championships over the weekend!

As an added bonus, new partner Central Mass Swarm pulled out a W as well.

One of the highlights had to be when High Hoops Director Dean Hirtle invited Michael and Nick to help in skills training at The Hab. The young athletes of the High Hoops Elite Skills Clinic were more than happy to get some advice from the veteran basketball players.

Michael was happy to help teach the fundamentals.

Click here to find out how the LeagueApps Hoops team can support you at your next tournament or event. Or, call the number below to see how you can get started.

5 Ways Sports Management Software Can Help Implement NBA and USA Basketball Guidelines [infographic]

Best Practices, Hoops, Sports Community

Basketball is the most popular youth sport in the country. In 2015-16, there were 9.8 million boys and girls that participated, according to the Sport and Fitness Industry Association.

Youth basketball remains strong in the country. However, there is historically been a lack of organizational structure at the grassroots level.

The NBA and USA Basketball have come together to develop the first-ever national guidelines for youth basketball. These guidelines have been developed by leading experts to promote player health and wellness, on-court skill development, and a lifelong love for the game of basketball.

LeagueApps endorses the NBA and USA Basketball’s healthy guidelines. With better sports management software and technology, basketball organizers can easily implement these guidelines and start securing the future of youth basketball. With easy-to-use communication, registration, and scheduling tools, more short- and long-term injuries of youth basketball players can be prevented, ensuring more life-long ball players and fans.

Here are 5 ways sports management software and technology can help implement the NBA and USA Basketball guidelines and decrease the number of injuries to youth athletes.




5 Ways To Help You Attract Better Coaches For Your Basketball Organization

Best Practices, Hoops, Sports Community, Value of LeagueApps

Basketball organizers are finding that qualified coaches are hard to come by. A lot of our partners, however, are finding success.

We’ve compiled a list of five unique ways our partners are finding better coaches for their basketball programs with the help of our features.

Take Advantage of Coaching Clinics

Plenty of programs across the country take advantage of coaching clinics. Some of our partners regularly host coaching clinics to help other basketball programs.

Lee Miller of Elite Hoops hosts Nike-based coaching clinics for other youth basketball programs. With the help of LeagueApps features, Lee has grown Elite Hoops into a powerhouse program with over 16 head coaches and located in over 10 cities throughout the southeast. His program is always looking for ways to help other basketball organizers.

And now with our recent upgrades to our software, Lee will be able to do even more.

Create Instructional Digital Media

Instead of attracting already qualified coaches, why not lay the groundwork to develop and nurture coaches? That’s exactly what the Director and Founder of Mo’ Motion, Maureen “Mo” Holohan, is doing. The LeagueApps software is able to automatically handle Mo’s administrative duties, allowing her more time to provide value to her community.

Finding the need for better coaches, Mo set up an instructional video series to help youth coaches. Soon, parents of players were becoming qualified coaches. The success from these videos eventually led to a whole instructional digital media page. Coaches are able to access videos, blogs, books, photos, and even podcasts instantly.

Up Your Video Marketing Game

If a picture is worth a thousand words, a video is worth a million. Especially when trying to expand your program’s reach. Team Esface, based out of the San Francisco area, has clearly grasped that concept.

With the payment collection and reporting features provided by LeagueApps, Team Esface saw over 25% growth from the first half of 2015 through the first half of 2016. This allowed for more and better marketing techniques to recruit better coaches to their organization, mainly through the use of improved video.

Their ReaLeague Basketball Introduction, which is also the main video on their homepage, starts with CEO and Founder Oladele Sobomehin explaining the value of their program. The video is then followed by some great shots of players practicing with pump-up music in the background. This is the type of video that will entice any qualified coach to join this quality program.

But Team Esface also has fun. And they want us to know they have fun. Just watch this video of the kids and coaches of their program having fun and showing off their dance moves to “Classic Man.” Who wouldn’t want to be a part of their program after seeing this video?

Get Referrals and Testimonials

Referrals are still one of the easiest ways to generate buzz around your program. Nothing beats word of mouth from respected peers in your industry. And with the entire world seemingly connected to social media, a referral on Twitter or Facebook can reach anyone across the country.

Testimonials are essentially referrals that everyone can see. Our partners use testimonial pages to market their programs and attract qualified coaches.

Elite Hoops has an entire page dedicated to their testimonials found from social media. Our social media features and plug-ins are easy to use and allow for instant communication across channels. Lee Miller has found a unique way to integrate these LeagueApps features within each other to customize the Elite Hoops website.

A referral or testimonial from a coach is the ultimate prize. Elite Hoops hosts several camps throughout the year, open to any coach or player. Drew Maddux, a respected coach from Tennessee, recently gave a great Twitter referral for Elite Hoops. That’s sure to attract other coaches.

Attend Events In Your Community To Create Relationships

One of the best features of working with LeagueApps isn’t even software or technology. It’s the benefit of creating new relationships. These new relationships can open the doors for any basketball program.

Two of our partners and neighbors, Basketball City and the Jr. NBA, coordinate several events throughout the year. The two were able to host constant clinics throughout the off-season that featured NBA players like Tony Allen, Jerian Grant, Langston Galloway, and Kemba Walker. Events like these attracted top player and coaching talent from the area. Our partners from Basketball City were quick to thank the partnership that LeagueApps helped create.



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