3 Reasons Your Sports Program’s Website Absolutely Must Be Mobile Optimized
“Do I really need a mobile website for my sports program?”
You’ve probably asked yourself that recently. Maybe even today. You might even be waiting for the right moment in the future to redesign your mobile site.
The fact is that smartphones are fast becoming the preferred method of internet access. And if you haven’t upgraded your website to be mobile optimized or friendly, you need to get one soon.
Here are 3 quick reasons your program’s website absolutely must be mobile optimized.
Over 50% Of Total Internet Usage Is Now On Mobile
On November 1st, 2016, StatCounter Global Stats reported that for the first time in the history of the internet, mobile and tablet devices accounted for 51.3% of total usage worldwide, compared to 48.7% by desktop. You can read the full article here.
“This should be a wake up call especially for small businesses, sole traders, and professionals to make sure that their websites are mobile friendly. Many older websites are not,” Aodhan Cullen, CEO of StatCounter commented in the article.
Though desktop usage in the US was reported at approximately 58% at the time, that number has dwindled from about 63% in just a year.
Those numbers are on par with the traffic to the LeagueApps site as well. In 2015, approximately 45% of all of our online traffic to the Leagueapps.com domaind and blog was through a mobile device. Now mobile accounts for roughly 53% of all of our online traffic.
Considering the trends in the world, US, and industry, it’s safe to say that online traffic will be overwhelmingly through mobile devices within a year or two.
Your Customers Want and Expect It
Think about your average customer. It could be the parent who spends 40 hours a week at work, over an hour commuting, and then an extra 10-20 a week taking their child to practices and games. Or it could be the young professional that recently signed up for a social league to make more friends while having fun.
Note: If your average participant or parent in your sports program is a millennial, you’re going to want to read this.
What’s the one thing these types of customers have in common? They’re on the go and they want to use their mobile devices. They want something that is easily and visually consumable in as little time as possible. And they expect it.
This means that you really need to optimize the mobile user’s experience. Create a simple journey for the user to follow from the second they enter your program’s website on their smartphone. Make registration for your customer front and center so they can sign up for fall tryouts and go back cheering from the stands during that June tournament.
Speaking of making it easy to register….
You’ll Increase Registration and Drive More Revenue
Believe it or not, when you make your website mobile friendly or optimized, you’ll actually increase revenue for your program.
Let’s look at the LeagueApps platform for example. Thousands of sports organizations and club teams using LeagueApps have processed over $330,000,000 in transactions, giving Giancarlo Stanton a run for his money.
We’ve noticed a trend that nearly 60% of all transactions are now completed on a mobile device. That includes registration as well as items being directly sold to the user through eCommerce. These are things like equipment, uniforms, apparel, even insurance.
Now, compare that to the overall mobile traffic to the LeagueApps domain, which is nearly 53% as explained in the previous section. This means that when people are using their mobile devices on the LeagueApps domain and platform, they are overwhelmingly doing so to register or make transactions.
It’s more than that, though. If users on your website are having any type of trouble on their mobile device, they have no problem finding a competitor’s site. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead (MicKinsey & Company).
Looking at the below image, which site are you more willing to trust? Which one are you more willing to make a purchase from?
So, now that you have this information, what do you do next? Pick up your phone right now and go to your program’s website. Ask yourself a few questions:
- Did it load in less than 3 seconds?
- Is it easy to navigate?
- Do you recognize your brand?
- Does it provide a good user experience?
- If this was not your website, would you spend time on it?
If you answered mostly ‘no,’ then it’s time to think about a mobile optimized or friendly website.