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LeagueApps Partners With NAGAAA Softball To Power Local Leagues & Tournaments

Company News, Press, Rec

LeagueApps is excited to announce a growing partnership with the North American Gay Amateur Athletic Alliance (NAGAAA). LeagueApps provides NAGAAA and its affiliate organizations a full solution for the demanding tasks of online registration, website creation, league management and player database tools.

NAGAAA is the global, premier organized athletic competition of gay softball, comprised of 45 local organizations and thousands of members. NAGAAA is recognized for providing leadership and valued programs, resources and services to support its member organizations and their local communities.

The LeagueApps platform allows any softball organizations affiliated with NAGAAA the ability to easily develop and launch or integrate a customizable league & tournament website and online registration system within weeks! LeagueApps features also serve the needs of NAGAAA leagues through scheduling tools, results/standings, member messaging, design and theme editing, Facebook integration and mobile websites.

The San Francisco Gay Softball League (SFGSL) is leveraging the LeagueApps platform to create a new digital solution and full website for their leagues and tournaments. Chicago Metropolitan Sports Association is the largest not for profit gay and lesbian sports organization in the Midwest and fully launched their new digital solution on the LeagueApps platform this past summer.

LeagueApps hopes to further the NAGAAA mission to administer, develop and promote organized athletic competition of gay softball within the United States through a safe and positive playing experience at all levels. To date, LeagueApps has partnered with 22 affiliate NAGAAA organizations for their leagues, tournament, or both. This includes NAGAAA affiliates in Houston, Madison, Chicago, Palm Springs, Philadelphia, Los Angeles, Atlanta, Washington, D.C. and other US cities.

“We chose to partner with LeagueApps because they have made it their business to support and understand the needs of NAGAAA and its local affiliated organizations. LeagueApps is a cost-effective platform that simplifies the administrative tasks at the local and national level while providing incredible, adaptive technology in the areas of Social & Mobile to help NAGAAA and its local organizations further strengthen and grow our respective communities” Says NAGAAA Assistant Commissioner, James Williamson.

“The LeagueApps platform helps the NAGAAA administration directly but it also provides tremendous value to the organizations local affiliations and their players. The future of NAGAAA will not only be played out on the diamond but will also be impacted by technology and its ability to connect and strengthen a growing NAGAAA membership. We are proud and excited to be partnering with NAGAAA and its local organizations,” Says Jeff Maier, Director of Strategic Partnerships, at LeagueApps.

Product Release Notes: League Management Improvements

Best Practices, Release Notes

The LeagueApps team pushed out a product release that includes a number of improvements to key features that help you manage your organization more efficiently. Many of our LeagueApps partners have specifically been requesting these improvements, so we’re excited to be able to deliver them.
Here’s an overview of the updates:

CSV/Excel Exporter Tool

Most partners rely heavily on the ability to export data to CSV and work in Excel or with other tools. We made a couple key enhancements that will extend this capability:

Support for Exporting Very Large Data Sets

For very large data sets (e.g., 20,000+ records), the CSV exporter was not always getting the job done and would “time out”. So, we overhauled the tool to work, and work efficiently. Now when you go to export a CSV from any source, you’ll see a modal dialog (see below screenshot) informing you that the data is being processed. When the data file is ready, it’ll download automatically.

Additional Data Fields included in Exports

Several of the CSV exports have been expanded to include additional data fields that partners have requested. Here’s a summary:

Program Players export CSV:

  • Membership Level
  • Membership Expiration Date
  • Birthdate
  • Discount Code
  • Outstanding Balance
  • Amount Paid
  • Team name (if applicable)

Registrations Report Tool export CSV:

  • Membership Level
  • Membership Expiration Date
  • Birthdate
  • Discount Code
  • Outstanding Balance
  • Amount Paid
  • Team name (if applicable)

Manage Members export CSV:

  • Membership Level
  • Membership Expiration Date
  • Birthdate

Manage Invoices export CSV:

  • Team name (if applicable)

Registrations Reporting Tool Improvements

We made a couple updates to the Registrations Reporting tool, making the feature much more usable and robust.

  • 1) We added a Date Range filter so you can now create and run reports for designated time ranges.
  • 2) We included more data fields in the output report, including Birthdate and Membership Level.

Added Support for Post Payment Conversion Pixel Tracking

LeagueApps partners that run online marketing campaigns (e.g., through Facebook Ads), need to be able to track conversions on registration purchases associated with these campaigns. It is now possible to add Conversion Tracking Pixel codes to appear after a payment is performed. Note that this feature will work with many advertising systems including Google Adwords and Facebook.

If you’re interested in setting this up, contact our Partner Management team at and they’ll get your pixel code added to your site.

Improved User Interface of Member Dashboard

We improved the overall layout of the member dashboard for your members when they log into your site. In particular, we streamlined the display layout of the “My Registered Activities” section. It’s now a lot easier to see the status of programs, what steps need to be taken next, and access links to key tasks/pages. The dashboard is also now explicitly displaying, for each registered program, the payment amount that the member has paid and the amount that is still owed.

Additional Enhancements

We also made the following enhancements to improve the overall product quality and performance:

1) Adjusted the rule for automatically increasing unpaid registration invoices after reduced price periods expire.

The process that automatically increases unpaid invoices after the Early Bird or Regular period expires now excludes the Processing Fee from the calculation. As a result, when a participant registers within the Early Bird (for example) period but does not pay until after the expiration, their invoice is automatically increased by difference between the Regular Fee and the Early Fee, and keeping the Processing Fee intact and separate.

2) The Program Coordinator admin role is updated to focus on relevant functions

Changes to the access privileges of this admin user role are as follows:

  • Removed access to the Member-wide Messaging functions
  • Removed access the the Manage Members section
  • Granted access to Scheduling functions

3) Engineering & Infrastructure Updates

The LeagueApps platform technology was also updated to help ensure uptime and speed. As always, we’re committed to maintaining an extremely high level of service and uptime.

New Community Forums on LeagueApps!

Best Practices, Company News, Value of LeagueApps

At LeagueApps, we like to keep a close pulse on our league partners’ needs. That’s why we rolled out a new community forum channel this week at These forums allow partners to share feature recommendations by posting ideas, as well as voting on other peoples’ ideas. Ultimately, our goal is to create an open community for our league partners to voice your suggestions, which will help us better understand which features/tools would be most valuable.

FYI: We built our forum page using a SaaS platform called Uservoice, which many digital companies are using for feedback and support forums.

How LeagueApps Community Forums work

As a LeagueApps league partner, you can post an idea or feature suggestion that you think will help improve LeagueApps. You can vote on other league partners’ ideas as well.

The LeagueApps partner team will moderate the forum and share status updates to let you know where each feature request stands. We will be using descriptive labels like under review and in developmentto give you a sense of where certain ideas fit into our product roadmap.

The catch: You are allowed just 10 votes. So be sure to make every vote count!

To get started…
1) Go to and sign in by entering your email address (no need to create an account!).
2) Post a new idea or vote for someone else’s idea.

Why Community Forums Will Help You

  1. Communication – Allow our league partners to share their “wish lists” publicly. Currently, many of our top leagues share their requests with us directly. Now they can see the universe of features being requested by other partners too.
  2. Transparency – Lets us share status updates in real-time that let you know where each feature request stands.
  3. Knowledge-share – Forums are well-organized and each idea is grouped into a category. This makes it easy to search a question or get a quick update on a feature you care about.
  4. Prioritize – Helps the LeagueApps development team work smarter by building the features that our partners care about most!


Feel free to vote on any cool ideas here or post your own ideas. Give us a shout if you have any questions about Community Forums and how to best utilize them.

Partner Day #3… LeagueApps Takes on DC!

Company News, Press, Value of LeagueApps

LeagueApps hosted another League Partner Day on September 27th in Washington D.C. It was the first event outside of NYC since we kicked off the Partner Day series in early June of this year (read about Partner Day #1 and Partner Day #2 in NYC).  Over 30 partners have now attended a Partner Day!

We chose to switch up the scenery from our NYC office and Amtrak it down to the District to get closer to some of our league partners in the DC-metro area. Our Chief Product Officer Steve Parker also heads up our office in Northern Virginia, so it was a quick Metro trip downtown for him. We held the event in 1776, a slick digital co-working space geared towards connecting emerging digital companies and start-ups.  We also enjoyed the tasty sandwiches of Duke’s Grocery. Most of our league partners travelled from different parts D.C. Uy from RASL came from Bethesda, MD, and Steve and Rhonda of All-Nets drove all the way up from North Carolina to join us (and took home the iPad  Mini!). We were super-appreciative and excited to see our partners make time in their busy schedules to meet and hang out with the LeagueApps team.

Members of nine different sports organizations attended Partner Day. The full lineup included Kickball 365Recreational Athletics Sports League (RASL), Goombay AdventurersAll-NetsDistrict SportsDC Social SportsNAKID Social SportsCapital Affiliate League and DC Bocce.


We followed a similar agenda for Partner Day III. It included the following sessions:

  • League Partner Introductions
  • Company Overview (Led by Brian L.)
  • Product Roadmap Overview and Development Process (Led by Steve)
  • The LeagueApps Community (Led by Asaf)
  • Tips to Make LeagueApps Work for You (Led by Ess)

This Partner Day slideshow recaps all of the sessions and highlights from our presentations. Check out slide #9 to find out more about the product roadmap plans. Mobile is becoming a huge initiative and was a hot topic of conversation throughout the day.


Listen to CEO Brian Litvack share a company overview of LeagueApps. 

Also, here is a video of Steve Parker, Chief Product Officer, discussing our product roadmap themes and development process. 

D.C. Partner Day helped reinforce many of the lessons we learned in the first two events, including the importance of always being transparent and communicative with our league partners. We continue to recognize that our partners appreciate when we give them insight into our processes and set the right expectations in our service. It was also helpful to hear the common themes and features that many of our league partners want (e.g. mobile!). Most importantly, we realize that leagues find Partner Day most valuable because they are able to connect to other organizations. Our goal is to strengthen the  LeagueApps community through these events, Facebook groups, and other methods. Let us know if you’d like to join the Facebook Group or connect to other like-minded partners!

We’re planning to holding more LeagueApps Partner Days before the end of 2013. We’d love to reach even more of our partners in the future by bringing the event to new cities. Hit us up if you have any ideas as to where we should hold our next Partner Day! We’ll keep you posted on our plans.



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