Image via Connect Sports
“Youth sports tourism wasn’t even a category four years ago, and now it’s the fastest-growing segment in travel,” said Dave Hollander, professor at New York University’s Tisch Center for Hospitality, Tourism and Sports.
“You’ve got millions of kids involved, parents spending thousands of dollars, and cities building facilities to host events and chase tourism dollars,” he said. “It’s just huge.”
In 2013, the Sports Facilities Advisory (SFA) estimated the youth sports tourism industry to be worth $7 billion. Now, it’s worth $9 billion and counting.
One of the leading national bodies dedicated to youth sports tourism is the National Association of Sports Commissions (NASC). The NASC Sports Event Symposium is the annual meeting of the National Association of Sports Commissions, the only non-profit 501(c)3 association for the sport tourism industry in the United States since 1992.
The NASC Sports Event Symposium is where “hundreds of sport tourism professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. The Symposium features dozens of authentic education sessions, countless networking opportunities, and business development appointments in the NASC Sports Marketplace, all to help members produce measurable ROI for their organization, elevate their sports events, and improve the quality of life in their destinations.”
This year’s symposium was hosted in Sacramento, California from March 27-30. LeagueApps was fortunate enough to be a part of the event. Here are 3 quick tips this year’s symposium can teach you about elevating your youth sports event destination for participants.